in User Centered Design

Return of the ‘Ethnographer Designer’ at Intel

“Engineers are trained to solve problems, not follow stories. We take the knowledge from the field about people, and translate it into engineer-friendly specifications.”

Says Herman D’Hooge who is part of the User Centered Design Group at Intel

Did anyone mention that UCD is a multi-disciplinary field? Now we’ve got professors with doctorates in Psychology & Anthropology in the UCD team.

Related Links

> Intel’s anthropological army
> Rashmi’ take on Corporate/Cognitive Anthropology
> Genevieve Bell – An anthropologist at Intel

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