Muthukumar Rajamani : Interaction Designer/Manager, Bangalore

Product Experience Management,User Reseach at Cisco Systems, India

Golden Ratio!

Golden ratio: A/B = 1.618 = Square root of 5-1 divided by 2

iPod DesignExample in Human Body :

A = Length of the Lower Arm
B = Length of the Upper Arm

Consumer Product Example : iPod MP3 player

A = Length of the Lower part ( from the end of the display area till extreme bottom)
B = Length of the Upper part ( from extreme top till the end of display area)

Any other examples? ; )

Technorati : Design | Product Design

Google Buzz
Categories: Design! Design! Design!
5 January 2006 at 12:21 - Comments
Kingsley
An easier way to remember the golden ratio: Dividing a line into 2 segments a and b such that the ratio of b to a is the same as the ratio of a to a+b.
5 January 06 at 14:27
Krishna
Does the iPod nano follow this Golden Ratio?
6 January 06 at 03:12
Muthu Online
Hi Krishna, dont think iPod nano follows Golden Ratio
9 January 06 at 09:51
karan
Golden ratio…nice one.
11 January 06 at 04:20
senthil
Every time i look at my nano i think of Golden ratio..it has changed my viewpoint. …:)
19 January 06 at 12:10
Nina
Yea, it might follow the golden ratio, but you have the golden ratio as “the square root of 5-1 divided by 2″ when the golden ratio in actuality is “1+the square root of 5 all over 2″ just in case anyone was trying to look deeper into things…..as for the nano, its possible…??
18 April 06 at 21:44
Muthu
nina,
(sq root of 5-1 )/2 = 0.618 = golden ratio
golden ratio+1 = 1.618 = Phi

ipod nano does not use the golden ratio.
20 April 06 at 08:11
Muthu
oops, just came back from yoga class, feeling a lil zzzz.. ll get back to you later.. aum zzzzz
20 April 06 at 08:14
Hilary
Genius! ;D I believe this ratio is found in the the length and width of a credit card too.
25 May 07 at 01:14