in Cognitive Psychology

Eye movement simulator

The image below displays a simulation of human eye movement in the form of heat maps.

eye movement heat map

The Feng-GUI heatmap service is an automatic alternative to eye-tracking. Unlike eye-tracking or click-based heatmaps, Feng-GUI creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at.

Read their explanation on how accurate their algorithms are….

via kingsley

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